Frequently Asked Questions about LISTERINE® AGENT COOL BLUE®
1. What is LISTERINE® AGENT COOL BLUE®?
LISTERINE® AGENT COOL BLUE® is a pre-brush rinse that tints teeth blue, to help kids pay more attention to brushing their teeth for a cleaner, brighter smile. With LISTERINE® AGENT COOL BLUE®, parents can feel confident their kids are embarking on a lifetime of better oral care habits by cleaning better.
2. How does LISTERINE® AGENT COOL BLUE® work?
Rinsing with LISTERINE® AGENT COOL BLUE® tints teeth blue, so kids pay more attention to cleaning their teeth. LISTERINE® AGENT COOL BLUE® should be used before brushing in the morning and the evening. To use the rinse, kids should gently squeeze the bottle to fill the pre-measured dispenser (10mL) and then rinse for 30 seconds.
3. What age range is LISTERINE® AGENT COOL BLUE® intended and how should it be used?
LISTERINE® AGENT COOL BLUE® is intended for children ages six and older. For best results, children should swish 10mL (2 teaspoonfuls) of rinse for 30 seconds before brushing in the morning and the evening.
4. What are the available flavors of LISTERINE® AGENT COOL BLUE®?
LISTERINE® AGENT COOL BLUE® is available in two kid-friendly flavors – GLACIER MINT™ and BUBBLE BLAST®. Both flavors are available in one size, 500mL (16.9 fl oz.), and can be found at food, drug and mass retail outlets nationwide.
5. What is the suggested retail price for LISTERINE® AGENT COOL BLUE®?
The suggested retail price for GLACIER MINT™ and BUBBLE BLAST® flavors of LISTERINE® AGENT COOL BLUE® is $5.29 for a 500 mL (16.9 fl oz.) bottle.
6. Where can LISTERINE® AGENT COOL BLUE® be purchased?
LISTERINE® AGENT COOL BLUE® can be purchased at mass, food, and drug stores nationwide.
7. What are the ingredients in LISTERINE® AGENT COOL BLUE®?
Both flavors of LISTERINE® AGENT COOL BLUE® contain the following ingredients: water, sorbitol solution, flavors, potassium sorbate, poloxamer 407, sucralose, citric acid, cetylpyridinium chloride and FD&C blue no. 1.
8. What is the difference between LISTERINE® SMART RINSE™ and LISTERINE® AGENT COOL BLUE®?
LISTERINE® SMART RINSE™ and LISTERINE® AGENT COOL BLUE® are oral care products designed for kids ages six and older, yet each has a unique formula and purpose.
LISTERINE® AGENT COOL BLUE® is a pre-brush rinse that tints teeth blue to help kids pay more attention to brushing their teeth for a cleaner, brighter smile. LISTERINE® SMART RINSE™ Anticavity Fluoride Rinse is a post-brush rinse that helps strengthen teeth against cavities and kills the germs that cause bad breath. It also attracts what brushing may miss and tints the particles – leaving proof in the sink of a cleaner mouth for parents and kids to see.
Growing kids who have developed better brushing skills by using LISTERINE® AGENT COOL BLUE® can easily graduate to LISTERINE® SMART RINSE™.
9. Can LISTERINE® AGENT COOL BLUE® replace brushing or flossing?
LISTERINE® AGENT COOL BLUE® is intended for children ages six and older to complement, not replace, brushing and flossing efforts. It is important that everyone floss once and brush their teeth twice a day, as well as visit their dentist regularly. For additional information on children's oral health and care, please visit the American Dental Association's Web site at www.ada.org.
Listerinekids.com also provides oral care tips designed for specific age groups (ages 6 to 7, ages 8 to 10, ages 11 to 12), keeping in mind the growing child.
10. Does LISTERINE® AGENT COOL BLUE® help prevent or reduce plaque and gingivitis?
LISTERINE® AGENT COOL BLUE® does not prevent or reduce plaque or gingivitis. LISTERINE® AGENT COOL BLUE® is a pre-brush rinse that helps kids enjoy brushing so they can clean their teeth better.
11. Where can parents find more information about LISTERINE® AGENT COOL BLUE®?
Information is available at www.ListerineKids.com or at www.Listerine.com.
12. How does the new LISTERINE® AGENT COOL BLUE® differ from the old LISTERINE® AGENT COOL BLUE®?
The new LISTERINE® AGENT COOL BLUE® formula has an enhanced preservative system, which includes the addition of potassium sorbate and cetylpyridinium chloride (CPC). These ingredients were not part of the old formula. The following enhancements have also been made to the packaging to distinguish the new product from the old one:
- "New formula" language added to the tamper-resistant band on the cap
- "Pre-brush" language added to the front label to clarify the product's role in the daily oral care routine
- Product description on the front label changed from "Plaque-detecting rinse" to "Tinting Rinse"
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